How to Prepare for Your Logo Design Consultation

Estimated Read Time: 3–4 minutes

You’re ready to invest in your logo — amazing!

But before you consult with a brand designer (whether it’s your first or fifth time), a little preparation can go a long way.

Your logo isn’t just a pretty icon — it’s the face of your business. And to design it well, your designer needs clarity and insight from you.

Here’s how to make the most of your logo design consultation — and ensure your designer captures your brand perfectly.

✅ 1. Be Clear on What You Do (and Who You Do It For)

You don’t need a 10-page business plan — but you do need clarity on:

• What your business offers

• Who your ideal customer is

• What problem you’re solving

The more your designer understands your audience and value, the better the logo will connect.

✅ 2. Know Your Brand Personality

Ask yourself:

• Is your brand fun and playful?

• Or formal and premium?

• Minimalist and clean?

• Or expressive and artistic?

These details help the designer decide the direction — colors, typography, style — even before sketching ideas.

If you don’t know yet, don’t worry — a good designer will guide you with moodboards and questions.

✅ 3. Gather Design References You Like

Pinterest, Instagram, Behance — save logos or branding projects you admire. Note what you like:

• The font?

• The spacing?

• The icon style?

• The minimalism or boldness?

This gives your designer creative input — and avoids miscommunication.

✅ 4. Be Honest About What You Don’t Like

Dislikes are just as helpful as likes! Share:

• Logo styles you don’t want

• Colors that don’t feel “you”

• Anything you want to avoid (e.g., overused symbols or cliché fonts)

This helps your designer eliminate the wrong paths quickly.

✅ 5. Be Open to the Process

Design is a collaboration. Your ideas + your designer’s expertise = your best logo.

Don’t expect the first draft to be perfect — it’s a starting point for discussion and refinement.

A great logo is never rushed — it’s refined.

Optional Prep Checklist (Copy & Paste for Clients):

1.  I know my business name and tagline

2.  I’ve described my audience and their style

3.  I’ve saved 3–5 logo styles I like

4.  I know what I want to avoid in my branding

5.  I’m ready to trust the design process

Final Thoughts

Your logo is often your first impression — so it’s worth getting right. By showing up to your consultation prepared, you give your designer everything they need to bring your brand vision to life.

Ready to book your own branding session? I’d love to guide you through it — with clarity, strategy, and a bit of design magic.